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Advertising Techniques To Encourage Consumer Buying
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6 pages in length. Advertisers will go to just about any and all lengths in order to catch consumer attention and persuade people to purchase their products. The extent to which specific marketing techniques are utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics. The writer discusses some of the above mentioned techniques. Bibliography lists 5 sources.
Filename: TLCAdMrk.rtf

Advertising The American Dream
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This 5 page paper reviews three advertisements found in the October, 2001 issue of SELF magazine in light of Jack Solomon's ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads. Bibliography lists 4 sources.
Filename: SA140Ad.rtf

Advertising to Children
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A 5 page paper discussing the ethics of advertising directly to children. One of the largest and growing consumer markets is that of children under 15 years old. This group increasingly has their own money with which they can make their own decisions, and they are making those decisions with a vengeance. For whatever reason, parents are giving over spending decisions to their children. With older children, it is good training for them to be making many of their own purchasing decisions. But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. Bibliography lists 8 sources. Adv-Kids.doc
Filename: AdvKids.rtf

Advertising to Educate and Benefit Consumers
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A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf

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