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Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf

Analysis of the Automobile Industry
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13 pages. This paper will be helpful to the student in researching the focus of the automobile industry, specifically that of AB Volvo. The future focus of the automobile industry as well as how the industry compares when considering Michael Porter's Five Forces of Competition analysis. The threat of new entrants, rivalry among existing competitors, and threat of substitute products will be discussed, as well as the bargaining power available to buyers and suppliers. Bibliography lists 10 sources.
Filename: JGAvolvo3.wps

Boston's Green Line Subway / Controversy Over Its Continued Use
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In this 10 page research paper, the writer explores one of Boston's oldest subway lines. Specifically examined are the social and economic issues concerning its maintenance. Central to this discussion is an analysis of whether or not the Green Line Subway should continue to be operated in today's modern Boston. Bibliography lists 9 sources.
Filename: Greenlin.wps

British Airways
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This 11 page paper is written in two –parts. The first part is an examination of the airline industry and how it has created change, this is outlined and then examined with the use of a PESST and a SWOT analysis. The second part of the paper looks at how British Airways has developed and adapted to competes in this changing environment. The Airlines strategy of differentiation and use of technology, supply chain management and innovation, to achieve efficiency and excellence included in this section. The bibliography cites 11 sources.
Filename: TEBritaw.rtf

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